Interactive "Spring by Dannon" site's use of Flash to build brand awareness

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Interactive "Spring by Dannon" site's use of Flash to build brand awareness

05-16-2006, 11:55 AM,

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mandy Offline

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Interactive "Spring by Dannon" site's use of Flash to build brand awareness

Good use of Flash to help build brand awareness by the "Spring by Dannon" web site

the site: http://www.springbydannon.com/index.jsp

Quote:Spring by Dannon is a recently re-branded water product owned by Coca-Cola. The client tasked JUXT Interactive with developing an online strategy that would serve to build brand awareness and convey the product benefits to moms...

Quote:The videos are very strong and almost feel like consumer-generated content-- as if kids themselves submitted them to the site. The mock disclaimer at the end is just the right satirical touch likely to make moms chuckle. And the ability to download the videos for an iPod is a detail that extends the brand beyond the website...

full article and site review: http://imediaconnection.com/content/9219.asp

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