Strategies to create and grow online communities in support of your brands

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Strategies to create and grow online communities in support of your brands

05-18-2006, 10:27 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Strategies to create and grow online communities in support of your brands

Quote:Today, I'll discuss the leading marketing strategies that consumer-centric organizations use to create and grow online communities in support of their brands. I'll also explore metrics for measuring a community's impact (and proving its value to your overall business).

Strategy: How Do You Successfully Build an Online Community?

In my agency's experience with building sites for leading consumers brands such as Converse and Helio, the focus on community is tightly integrated with the design strategy and overall Web site experience.

Here are five tips to help you formulate a winning strategy for your business:

*Release control...
*Entertain...
*Connect...
*Be authentic...
*Innovate...

full article: http://www.clickz.com/experts/crm/action...hp/3606596

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	5 Strategies For Using Social Media To Improve SEO	mandy	0	2,710	12-20-2008, 09:18 AM Last Post: mandy
	Jelsoft, maker of vBulletin, acquired by Internet Brands	mandy	0	2,149	07-08-2007, 10:58 AM Last Post: mandy
	Marketing: Rules for Working with Online Communities	mandy	0	1,882	04-09-2007, 07:51 AM Last Post: mandy
	Clone Yourself: MyCyberTwin allows you to create virtual you chatters	mandy	1	2,378	04-05-2007, 01:21 AM Last Post: bargainbloodhound
	Online communities to shape mobile working	mandy	0	2,489	09-27-2005, 01:26 PM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)