Typo.com and other domainers cash in on advertising on parked domains

[mandy]

Interview with Typo.com's owners discusses the booming domain name market and the money to be made from advertising revenues on parked domains.

Advertising on so-called "parked" sites may have generated $400 million in sales last year, estimates Susquehanna Financial Group, which figures the business could hit $1 billion by 2007...

What types of domain names are hot right now?

BM: There are three categories of domains. One category is your generic mutalfunds.com, bands.com or shows.com....

Another category is words that are faddish, or traffic that is faddish. HurricaneKatrina.com was timely and popping...

MO: Another example of this is the word "ringtones." It is worth millions right now, but five years ago, it wasn't worth 50 bucks. If you see a trend or something that you see coming out that the next guy doesn't--spend ten bucks and buy up that name.

BM: The third category is names that are nonsense right now. We own Aelf.com Things like that will sometimes get some traffic, but the area of the market with the highest speculation and overheating are on names that are three or four words long.

full article: http://www.forbes.com/technology/2006/05...cyber.html