Retail Marketers in India Shift Focus to SMS, Mobile Coupons, Local Services

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Retail Marketers in India Shift Focus to SMS, Mobile Coupons, Local Services

05-29-2006, 11:25 AM,

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mandy Offline

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Retail Marketers in India Shift Focus to SMS, Mobile Coupons, Local Services

Retailers in India are beginning to target India's 90 million mobile phone users with mobile advertising, coupons, and shopping.

Quote:Marketers are waking up to the power of the mobile handset like never before. With SMS and short codes becoming passe, the ubiquitous handset is offering new opportunities for brands to make inroads into the consumer's mind space. Mobile coupons, location specific services, mobile portals and advertising on the mobile are just few of the tools being deployed by marketers to reach the 90 million strong mobile subscribers base in India.

"As marketers see a critical mass developing in the mobile subscriber base, brands are opening up to the idea of marketing through the mobile," says Raj Singh, executive director, ActiveMedia Technology India...

full article: http://ecommercetimes.com/story/7SkQ8R9Z...ular.xhtml

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