Ecommerce Best Practices: Dos and Don'ts for a Successful Online Business

[mandy]

Article explores best practices used by successful ecommerce businesses, and offers some dos and don'ts for growing your ecommerce business.

E-commerce Best Practice

DO's:
DO think about your e-business as a business, and apply the same discipline.
DO use customer data to give each individual a personalized shopping experience.
DO provide as many payment options as your customers need.
DO make your transaction process easy and smooth from home page to checkout. Failed transactions are money in your competition's pocket.
DO be prepared to change your business rules and processes to meet emerging trends.
DO integrate online and offline channels, taking advantage of the best features of each.

DON'Ts:
DON'T treat online customers as second-class citizens. They're not your warning system or guinea pigs.
DON'T rely on new technology as a panacea. Tools don't improve performance by themselves; wise use of
them does.
DON'T compete on price alone. Convenience and selection often have greater value than a coupon.
DON'T rely on automation and self-service exclusively. Sometimes, customers are people who need people.
DON'T wait for customers to find you. Market wisely with targeted ads, search engine optimization, and search term placement...

full article: http://www.destinationcrm.com/articles/d...cleID=6041