Ask.com's innovative features could help it gain search market share

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Ask.com's innovative features could help it gain search market share

06-04-2006, 08:45 AM,

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mandy Offline

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Ask.com's innovative features could help it gain search market share

Quote:Ask.com: Google's up-and-coming rival
Search is evolving. Ask.com has features others lack. Don't let habit prevent you from trying something new.

Unlike Google, Ask gives you content before ads, includes previews, and offers related links, including those like "Ozone Layer" that you might not have thought of. Of the three other major search sites - Google, MSN, and Yahoo (Research) - only Yahoo comes close to delivering value comparable to Ask.com, but even then with a much less well-designed screen.

Jim Lanzone, Ask.com's hyper-enthusiastic CEO, has a simple explanation: "What really differentiates us is our focus on search. Other companies are partnering with content companies and launching wi-fi networks. But we're not building a rocket ship. We're building a better car. It's not what people will want in five years. It's what they want now."...

full article: http://money.cnn.com/2006/06/02/technolo...d_fortune/

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