Designing Web Sites targeted to the Over 50 Market Segment

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Designing Web Sites targeted to the Over 50 Market Segment

06-05-2006, 12:13 PM,

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mandy Offline

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Designing Web Sites targeted to the Over 50 Market Segment

Tips on designing web sites targeted to the Over 50 Web surfer:

Quote:Web Design For 50+ Market

The 50+ market is among the fastest growing segment of web users, its important that web sites be designed with them in mind. While most of the basic print principles apply, businesses should also pay attention to these essential points.

Scrolling

It is essential that the website be formatted so that all of the contents of the home page can be viewed without having to scroll downward. The 50+ users generally will not think to scroll down on the home page; therefore, some of the information at the bottom of the page may be overlooked.

Once within the actual website they find scrolling to be acceptable.

Text design

The principles of good print design apply to web print design, too. Keep text size to at least 12 points by default, and provide a button to increase text size on the site...

full article: http://www.thematuremarket.com/SeniorStr...139-5.html

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