Survey Finds Tremendous Growth Opportunities for Canadian Ecommerce Retailers

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"Retailers in Canada have an extraordinary opportunity to grab hold of a rapidly expanding market," said Pat Bartlett, vice president of Canada Post's direct marketing division. "The study clearly shows that Canadians are savvy consumers whose lifestyle behaviour demands multiple channels to shop and a breadth of brands to choose from. In our experience of working with leading Canadian and US retailers, by introducing an additional channel, such as a catalogue, a retailer can expand their product offering to three times that of a traditional store and stands to gain as much as 20 per cent more of their customers' wallet share."

Product selection, superior customer service and guaranteed merchandise return methods were identified as essential elements for companies to win a sale from an online shopper.

Security concerns are still one of the main barriers to e-commerce for those who have not shopped online...

full article: http://www.canadaone.com/ezine/briefs.ht...=06Jun08_2