AdSense monetization isnt a business model but many Web 2.0 startups think it is

[regic]

Google’s pitch is working: “Ads by Goooooogle” are almost ubiquitous online and Google has succeeded in making AdSense the go-to monetization strategy for Web 2.0 properties of all sizes and styles, in lieu of solid business models.

In the fast-track Web 2.0 start-up world, “business model” does not appear to factor into “stealth mode” or “public beta” or “soft launch” strategies. Many Web 2.0 start-ups that make Web applications and services available to the public for free, first stake their claim to a piece of the Social Web real estate, and then, sometimes as an afterthought, look to Google to “show them the money” through AdSense.

Today’s start-ups’ reliance on “monetization by Google” differs from business model focused strategies of the first wave of the commercial Internet...

full article: http://blogs.zdnet.com/micro-markets/index.php?p=190