Meeting customers demand for fast and accurate fulfillment

[mandy]

Internet retailing has come a long way in its first decade, with more interactive web sites serving a larger market of online buyers. But one thing that has not changed much is the demand from customers for fast and accurate fulfillment. Flashy web designs won’t do much for customer loyalty if customers don’t receive the right products within the time they expect.

If anything has changed regarding consumers’ view of fulfillment, it’s that demand for speedy and accurate fulfillment has increased as consumers’ expectations have risen for higher levels of service from web retailers.

Fulfillment systems, meanwhile, have also come a long way since the early days of online retailing. With early-stage web sites, the general procedure was for e-commerce managers to print out orders received online, then re-enter the order data into warehouse management and other systems...

full article: http://www.internetretailer.com/article.asp?id=19112