Marketing your Products with Pay-per-text Mobile adverts

[mandy]

Today's consumers are flooded with more messages than ever from a virtually endless and diverse mix of media, including broadcast, print, the web and of course, mobile devices. Successful campaigns are those that understand today's "complex consumer" and leverage a combination of old and new media to reach them. To stand out in this noisy media marketing frenzy, marketers must continuously take the time to research, develop and embrace emerging technologies that will differentiate them from their competitors, rise above the fray, and ultimately generate newfound consumer interest...

Mobile phones offer huge potential based on market penetration and the fact that many people carry these devices 24x7x365. Today there are more than 212 million cell phones in the United States alone, according to the Insurance Institute of America, and every user is captive to the messages he or she receives, whether by text, voice or, in the case of PDAs, email. These devices are a perfect vehicle for delivering highly targeted messages to an audience of one. But, they come with a warning. Unlike many other forms of media, mobile devices are personal. Market them wisely, or risk brand backlash...

full article: http://www.imediaconnection.com/content/10196.asp