Shopping carts: loss, abandonment, and increasing sales

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Shopping carts: loss, abandonment, and increasing sales

07-07-2006, 10:46 AM,

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Kristijntje Offline

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Shopping carts: loss, abandonment, and increasing sales

Quote:Summary
Making sure that shopping carts are full is an easily solvable, three-part problem:

Part 1: Make sure visitors can navigate where you want them to go by determining their action metrics, decision points and conversion events.
Part 2: Respect their anxiety about your site's advantage.
Part 3: Discover what makes your site's SuperShoppers what they are, and then give all shoppers the chance to supershop. This results in a change in loss because visitors can more easily equate costs to goods.

full article: http://www.imediaconnection.com/content/10307.asp

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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