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TulipTools Internet Business Owners and Online Sellers Community › Ecommerce › Ecommerce › General Ecommerce Discussion v
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Getting your business on the Web

  
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Getting your business on the Web
09-19-2005, 12:56 PM,
Post: #1
mandy Offline
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Getting your business on the Web
Getting your business on the Web

Quote:E-commerce is just one part of a solid Web presence, but an important one. We look at what you need to get yourself up and running...

...you need a plan an e-commerce solution that will grow as your business does.

covers: basic building blocks of ecommerce, choosing whether to do it yourself or outsource, choosing a scalable solution

http://insight.zdnet.co.uk/internet/ecom...692,00.htm
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12-30-2005, 01:30 AM,
Post: #2
valleygirl Offline
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Re: Getting your business on the Web
The basic building blocks she lists seem so basic they should be second nature but so many store owners build a site without using them and don't understand why they don't have any sales.
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01-03-2006, 03:56 PM, (This post was last modified: 01-03-2006, 04:01 PM by amy.)
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amy Offline
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Re: Getting your business on the Web
the basics:

 
Quote: * Aesthetics — the site must be well designed to attract customers.
    * Navigability — potential customers must be able to get around the site easily
    * Ease of use — the site must make it easy for customers to place orders
    * Security — customers must be assured that credit card and personal information sent in transactions is protected
    * Availability — the site must be up and running 24/7 to avoid lost business

Aesthetics--try to avoid  scrolling 'welcome to my store' banners and animated mailbox icons at all costs  :twistedevil:
Security--SSL certificates are available for under $20
Availability--the cheapest web host you can find could turn out to be the most expensive if your site is down 10% of the time..

edited to say: If you feel the need to tell your life's story then do it on an 'about us' page and not on your store's front page. Smile
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