Differences in the long term value of Branded Domains versus Generic Domains

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Branded Domains are domains that people type into the address bar because they have heard of the domain before.  Most branded domains are associated with existing business names, products, or popular web sites - which may or may not have a trademark.  However, the user’s primary purpose when they type these domains into the address bar is to find popular web sites.  Examples include: DellProducts.com, Yahoo.com, ToyotaTrucks.com, FitnessFirst.com

Generic Domains are inherently just that, generic.  These domains do not construe any association with any known business entity other than what is represented by the domain itself.  They are typically descriptive in nature. The user’s intent when typing them into an address bar is likely to be an expression of searching behaviour, with the view to find or purchase new products or services. Examples include: ConstructionTowerCranes.com, HoustonTools.com, Chairs.com, OnlineGames.com, SeattleBoating.com ...

full article: http://www.dnjournal.com/articles/series...eneric.htm