Report on E-Commerce Platforms & Software: Key Trends in E-Commerce

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A special report on "E-Commerce Platforms & Software: Key Trends in E-Commerce" from DM News.  You can download the full report here (.pdf format): http://www.dmnews.com/cms/lib/6444.pdf

A page of quotes from the report is here:
http://www.dmnews.com/cms/dm-news/e-commerce/37595.html

“[A key trend is] the evolution of search and navigation to be more of a merchandising tool — to provide the same sort of merchandising and personal sales assistance to a visitor as they would receive from a live sales person when they visit a bricks-and-mortar store. This includes the timely presentation of appropriate styles, sizes, colors and price ranges.

“Another powerful e-commerce trend is the use of analytics in combination with search, navigation and merchandising to track and measure the effectiveness of search and merchandising strategies.”

— Corey Leibow, president/CEO of Mercado Software

“More and more retailers are realizing that continuous testing of key pages on their Web sites can pay huge dividends. And this goes beyond landing page optimization. Oftentimes, small changes on product pages, credit card pages and shopping carts can result in significant increases in conversion rates.”

— Mark Wachen, CEO of Optimost