Using Drop Shipping Successfully in Your Ecommerce Business

[mandy]

Launching an online store that uses drop-shipping to fulfill orders is comparatively easy. Hire a Web designer to build a site, post some photos and product descriptions from wholesalers, and — like magic — you're running an e-commerce site.

But building that store and making it a real success are two different things. To attract actual paying customers, that store must offer far more than a selection of goods that shoppers can find elsewhere.

The biggest mistake that Hawks sees small online sellers make is that, "they forget the fact that they're a retailer and they need to add value, they need to market the product." As easy as it is to carry virtual inventory, "it hasn't made it any easier to be a retailer in the sense that your job is to have a unique value proposition, a reason for somebody to buy from you," he says...

full article: http://www.ecommerce-guide.com/solutions...hp/3622011