Using Page Titles to improve your site's search engine optimization (SEO)

[mandy]

The page title is among the most contentious of all issues for Search Engine Optimization (SEO).

Why? Everyone wants to control it-- online marketers, programmers and designers. Often, even corporate executives with no real knowledge of SEO significance weigh in with their preferences. (Sometimes they even push these opinions well after someone has to explain where the title appears on the screen in the first place.)

Page titles are recognizable as the links you read within search engine result pages or as the words in the ubiquitous but quiet blue bar at the very top of the browser screen. Don’t confuse the page title with the page or file name. Also, it’s not the page header, like a headline for the visible text....

full article: http://www.imediaconnection.com/content/10639.asp