Google Checkout Reviews feedback system for Merchants

[regic]

eBay and Amazon have feedback systems to help shoppers evaluate third-party sellers, and with the launch of its Checkout service, Google is introducing its own seller-rating system that is independent of marketplace.

"Reviews" allow buyers to describe their experience when paying for transactions through Google Checkout. Currently, only buyers and the merchants they rate can view the reviews, but in the future, Reviews will be available for public viewing, according to Google Checkout help files

Buyers may post reviews after a transaction has been completed. Google Checkout Reviews feature two components: star ratings, a way for buyers to report on the overall experience; and comments, a way for buyers to describe the transaction, purchasing and delivery process in their own words...

full article: http://auctionbytes.com/cab/abn/y06/m08/i01/s04

[amy]

It looks like a slimmed down version of BizRate's reviews.