Web Site Revenues: Shopping.com Merchant Listings beat Adsense in comparison

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Web Site Revenues: Shopping.com Merchant Listings beat Adsense in comparison

08-14-2006, 10:07 AM,

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mandy Offline

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Web Site Revenues: Shopping.com Merchant Listings beat Adsense in comparison

Quote:There has been a lot of talk lately about the performance of Google AdSense as a viable source of revenue for bloggers and publishers alike...

We are in an interesting position at ProductWiki as we generate our revenue from two different sources of pay-per-click (PPC) advertising: Google AdSense and Shopping.com Merchant Listings...

Taking a look at the most significant of these figures (eCPM), Shopping.com outperforms AdSense by a factor of 4.6!...

Why do Shopping.com Ads do so much better?
1. Relevancy, relevancy, relevancy...
2. Style...
3. The ignore factor...

full article: http://blog.productwiki.com/2006/08/dont...sense.html

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