Podcasting Guide for Marketers

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Podcasting Guide for Marketers

08-27-2006, 01:52 PM,

Post: #1

regic Offline

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Podcasting Guide for Marketers

Quote:Specific Tips on Creating a Podcast That Works as a Marketing Tool

Many of the most successful podcasts resemble a cross between a regularly published email newsletter with several interesting articles, a personal blog with a strong individual tone and a radio talk show with must-meet guest stars. So the best qualities are:

o Strong voice - not just the sound but the style
o Steadiness of publication - not a one-off, but a continuing series
o Variety - different guests-stars, different "articles

The article suggests avoiding the 3 most common mistakes:

Quote:Mistake #1. Shovelware...
Mistake #2. Sales pitch...
Mistake #3. Testing just one to start

Full article (free until 9/1): http://marketingsherpa.com/sample.cfm?ident=29679

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