Flash and SEO - Using Flash on Websites

[mandy]

Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text. However the use of flash must be tempered with the ability to rank in search engines...

http://www.searchenginejournal.com/index.php?p=2247

[mandy]

A related article:

Normal wisdom says that if you use Flash in a web site it will hurt your search engine placement. This is due primarily to search engines having a hard time to index Flash content. But with a little ingenuity we can use that very problem to our advantage...

Here is the first Flash Trick to improve your ranking. Create the navigation bar in Flash. This way all those repeating words are now hidden from the search engine spiders. As an added benefit the code taken up by the Flash will probably be less than the code used in the text based nav bar. This will help the search engine spiders to focus on the main content area of your page....

Here is Flash Trick number two. Keep all the distinct content on your pages as html text and convert any repeating text areas into Flash files that are placed into the pages...

full article: http://www.searchenginejournal.com/?p=3042

[mandy]

A related article:

The spiders are slowly developing ways to parse out the contents of a Flash file — which translates into a great opportunity for you.

Whenever you are developing Flash media, be sure to include slides of that contain targeted, sensible and relevant materials to the content of the presentation itself. Don’t get too aggressive, but do be sure to include the general theme and some descriptions as to what’s going on.

The great thing about this is that while you can embed these tidbits of information into the Flash files themselves, your end user will not have to see them...

full article: http://www.searchenginejournal.com/seo-f...#more-5383