Mobile Ecommerce Likely to Reshape Online Retailing

[mandy]

With the rise of 800-numbers in the 1970s, the telephone revolutionized retailing...

The Internet promised to cut the phone out of the ordering process and it looked for a while that the telephone’s days as a commerce vehicle were numbered. Now the phone is making a comeback as a shopping tool—but not in the role that it originally played.

Today, the mobile phone is beginning to supplant the computer as the link between consumers and shopping. In Japan, for example, 10.5% of all e-commerce sales last year took place on mobile devices. And what Japan has been experiencing also is occurring in China, India, Brazil and other countries across the globe. “You don’t have to be a visionary to see the day when the mobile phone will be the ultimate converged consumer device,”...

full article: http://www.internetretailer.com/article.asp?id=19739