Search engine optimization public relations (SEO PR)

[mandy]

SEO PR, by definition
So what is it? Search engine optimization public relations (SEO PR) is a blend of search engine visibility and traditional public relations that disperses a company's message across the internet by way of online media outlets and search engines. SEO PR not only helps disseminate an organization's messages, but it also incorporates search engine-friendly communication through specific techniques, including optimizing copy in online content (press releases, articles, whitepapers, blogs, RSS feeds and websites).

A successful search engine public relations engagement harnesses the power of search engines by focusing on relevant keywords within the content being created and distributed. Careful attention must be paid to the content to ensure a good balance between search engine-friendliness and good copywriting. Ultimately, readers need to be able to understand the message without being bombarded by keyword spam and without copy that is overloaded with keywords affecting readability and comprehension.

As with any marketing campaign, integration with other marketing initiatives is crucial...

full article: http://imediaconnection.com/content/10959.asp