Spam 2.0: MySpace, a site built on a foundation of spam

[mandy]

By now, everyone knows what MySpace is--or at least, they think they do. The generally held assumption is that MySpace is a social networking site: "a place for friends," as their slogan puts it. In reality, MySpace is the next generation of marketing, advertising and promotion, exquisitely disguised as social networking. Simply put, MySpace.com is Spam 2.0.

Spam in Sheep's Clothing

On July 11th, 2006, Hitwise reported that MySpace had "surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet users." Clearly, MySpace has become almost ubiquitous--everyone and their mom have a profile up, from the fourteen-year old girl next door to Madonna. Tom Anderson himself--one of the site's founders and every MySpace user's number one "friend"--has over 109 million pals with profiles, and that's just today; by next week that number could easily have increased by millions. What's interesting is that most users don't know that Tom Anderson is more of a PR scheme than anything else--the mascot designed to give a friendlier feel to a site created by a marketing company known for viral entertainment websites, pop-up advertising, spam, spyware, and adware...

full article: http://www.valleywag.com/tech/myspace/my...199924.php