Future bright for Indian e-commerce

[mandy]

Rural India has more than 60 per cent of the disposable income, and thanks to the Internet, the rural Indian can now buy what his urban counterpart is buying

The Internet has become a great leveler, providing almost a level playing field to people in both rural and urban areas. Those in rural areas today have access to the latest products available in the market. It is not just the urbanites who now shop over the Net. The growth of Internet penetration in the top eight metros, second and three-tier towns have lead to broad based participation of people in e-commerce across India.

Experts expect online shopping to increase with the population of netizens in India – currently 38.5 million – estimated to swell to 100 million by 2007.

“Online shopping concept has proliferated far beyond the six metros. The attitudes of people have changed on the touch and feel experience with the advent of the online shopping,”...

full article: http://www.ciol.com/content/news/2006/106081101.asp