Will increased broadband penetration make China the next ecommerce giant?

[mandy]

China will have more broadband households than the US within five years. Is it the next e-commerce superpower?...

Given China's massive population and push to get broadband access in more households, it is something of a foregone conclusion that eventually the country will have an undisputed claim as the world's largest broadband market in terms of households.

However, online retailers who do not yet have a presence in China need not panic. The fact is that e-commerce in China is in its infancy. The country lacks an online payment system for handling credit card transactions in a safe, efficient manner. Poor logistic and distribution networks restrict how far apart sellers and buyers can be — so that mailing things can be a hassle. Additionally, Internet retailers offer limited product selection, and quality is often suspect...

full article: http://www.emarketer.com/Article.aspx?1004153