Conversational marketing: what sorts of brands it works for, and how to use it

[mandy]

A recent In Focus we did about what brands were doing with MySpace struck a chord (or nerve, as the case may be) with some of our readers-- to some, MySpace didn't count as true conversational marketing.

So what does count? As a follow-up, we reached out to some of the industry's brightest minds to get their different takes on what conversational marketing is, what sorts of brands it works for, and how best to talk with -- rather than at -- your customers...

Jackie Huba: For most companies, we would recommend it. Social media tools allow for employees to get more feedback from more customers more often than traditional feedback mechanisms, like yearly satisfaction surveys. This type of marketing also helps to create strong bonds of customer loyalty because customers have more opportunity to connect with employees one-to-one...

full article: http://imediaconnection.com/content/11408.asp