Targeting your Advertising to the College Age Market

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Targeting your Advertising to the College Age Market

08-12-2006, 12:50 PM,

Post: #1

Kristijntje Offline

Super Moderator

Posts: 1,200
Likes Given: 0
Likes Received: 0 in 0 posts
Joined: Oct 2005
Reputation: 0

Targeting your Advertising to the College Age Market

Quote:Whether they are in school or already working, that 18 to 24-year-old audience is tough to reach, exhibiting the most fragmented of media habits of almost any age group out there.

They are always on the go, so finding them to expose them to your brand or product can be difficult. This audience consumes their media when they want it, how they want it, and will choose to ignore advertising if they do not feel the marketer is talking to them in both a relevant way and a relevant environment.

Here are a few great ways to reach that audience.

Social networking...
Content targeting...
Behavioral and domain targeting...
Add mobile to the mix...

full article: http://www.imediaconnection.com/content/10711.asp

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Six strategies for marketing to men age 18 to 34	mandy	2	2,714	06-11-2008, 07:24 PM Last Post: sneakymagenta
	Behavioral Targeting Beats Contextual Advertising Results By 22%	mandy	0	2,205	02-01-2008, 11:43 AM Last Post: mandy
	Demographic Targeting Is Antiquated	mandy	0	2,142	01-19-2008, 09:27 AM Last Post: mandy
	Prediction Search Marketing Will Lose Market Share To Video Ads, Rich Media Ads	Kristijntje	0	1,952	06-17-2007, 10:03 AM Last Post: Kristijntje
	Targeted Online Ads: Contextual vs. Behavioral Targeting	Kristijntje	0	2,155	04-02-2006, 03:43 PM Last Post: Kristijntje

Forum Jump:

Users browsing this thread: 1 Guest(s)