Local Search Usage grew 43% year-over-year, 63% of Websurfers used it in July

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Local Search Usage grew 43% year-over-year, 63% of Websurfers used it in July

10-01-2006, 12:54 PM,

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Local Search Usage grew 43% year-over-year, 63% of Websurfers used it in July

Quote: 63% of U.S. Internet users performed a local search in July, a 43% increase from July 2005, according to comScore Networks Inc. ComScore defines local searches as those conducted by consumers on the local or directory sections of leading search sites and other searches identified as having local content.

Google sites and Yahoo sites captured the largest share of local searches in July (30% and 29%, respectively), comScore says. Microsoft sites accounted for 12% of local searches and the Time Warner Network for 7%...

The comScore study also found that performing a local search drives consumers to take action. During the second quarter, 47% of local searchers visited a local merchant as a result of their search. 41% made contact offline while 37% made contact online....

full article: http://www.internetretailer.com/dailyNews.asp?id=20039

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