Converting keywords: the search phrases folks look for when buying what you sell

[mandy]

...converting keywords are the search phrases folks look for when buying what you sell. You can find these nuggets of gold in your merchant order emails, inside referrers from exporting your orders, inside your Manager’s Sales reports, in paid search conversion tracking reports (if you buy ads with Y!SM or Google), and inside reports of some third party analytics software (if you use their software). You should have a converting keyword for almost half of your store orders.

    * Check your site for the converting keywords: When you get a converting keyword phrase, make sure that the words from that phrase actually appear somewhere on your store, like in the body text of your store’s section or item pages. And then check to see if the actual keyword phrase appears on your site. If not, add the phrase to your site!
    * Check your search engine rankings: Check to see if a page from your domain ranks in the top 10 search results for that keyword phrase. Search Yahoo!, Google, and MSN. If your don’t have a page in the top 10, optimize for it. If you do rank for your phrase, optimize anyway! More about this in a bit.
    * Check your paid search campaigns: Finally, check to see if you’re buying that keyword phrase in your paid search campaigns at Yahoo! Search Marketing, Google Adwords, and soon at MSN. If not, buy that keyword phrase, cousin! ...

full article: http://ystoreblog.com/blog/2006/09/south...ly-recipe/