eBay UK Announces Plans to Play With Search During the Holiday Shopping Season

[mandy]

***New: Testing New Search Results Pages*** 


During the next few days, we will begin testing a new design for search results pages on eBay.co.uk.

The new pages include more information about items and sellers than is shown on current search results pages, to give potential buyers more information to help them decide which listings to click into.

About the new search results pages

o The vertical space allotted to each listing will be bigger, although the number of listings shown on a search results page will not change
o Price information will be shown in a larger size and in a separate colour, making it easier for buyers to scan through listings to check prices
o Each listing will include an ‘Add to Watch list’ link, allowing buyers to add listings they are interested in to their watch lists immediately, without clicking into the listing itself
o Each listing will include a link called ‘See quick details’, which when a buyer clicks or hovers over it will pop up a window giving further information about postage and payment details for the item
o Buyers will be able to customise the new search results pages to show the information that is most important to them, just as they can with the current search results pages
o You can find out more about these new search results pages, and see what the new design looks like, on our information page

About the test

A small percentage of members, selected at random, will see these new designs on all search results and browse results pages:

o The test will run for several months, during which time we will monitor the effect of the new pages on watching, bidding and buying of items
o During the testing period, we will also listen to your feedback and answer your questions about the test on the Category Chat discussion board
o After the testing period is complete, we will take a decision about whether to launch this new design to the whole of the eBay.co.uk site