Amazon launches Automotive Parts and Accessories Store

[mandy]

--Amazon.com today announced the grand opening of its Automotive Parts and Accessories Store (www.amazon.com/auto) featuring over 1 million new, used and remanufactured parts from leading parts and accessories manufacturers.

A key feature of Amazon's Automotive Store is its innovative Part Finder, allowing owners of approximately 10,000 different American car and truck models to find the parts that fit their vehicles. Amazon customers can simply enter the year, make and model of a car into the Part Finder and trust that they will find items that fit their specified vehicles. Leveraging Amazon's unique technology platform for auto part data, the Part Finder enables third-party data providers and retailers to share part and vehicle information that helps Amazon customers make informed buying decisions.

"We're providing a broad selection of products for auto enthusiasts, who are passionate about the appearance and performance of their cars, but also making the Automotive Store convenient for the everyday motorist who is looking for basic car care and maintenance items," said Steve Frazier, vice president, Automotive at Amazon.com. "Amazon's core principles of selection, convenience and low prices will help us meet the needs of this growing segment in the online marketplace."

Amazon.com provides Free Super Saver Shipping and Amazon Prime on 100,000 automotive products sold by Amazon. In addition to Free Super Saver Shipping, Amazon's Automotive Store is offering $20 off any purchase of $99 or more on products sold by Amazon.com through Nov. 14th. (Restrictions apply; see www.amazon.com/auto for details.)

Core brands carried by Amazon's Automotive Store include Actron, Fram, Holley, Hurst, K&N Engineering, Lund, Meguiar's, Raybestos and Schumacher. And to enhance site selection, hundreds of thousands of additional items are listed on the Amazon site by more than 250 independent auto, truck and motorcycle parts retailers, such as Auto Barn, HoursepowerFreaks, Midway Auto Supply and Summit Racing Equipment. Products are easy to find in categories across Amazon's Automotive Store, including Interior and Exterior Accessories, Replacement Parts, Car Care, Performance Parts, Tools & Equipment and Motorcycle Parts & Accessories. The store also features tires and wheels from The Tire Rack.