cMarket charity-auction fundraising service for non-profits

[mandy]

cMarket's services help non-profit organizations add an online component to their fund-raising efforts. Its platform consists of a hosted auction toolset that enables non-profit customers to easily create, manage and market their own branded auctions. It also offers cMarket Place, which lets non-profits stock their auction catalogs with unique items that sell, available at a low wholesale cost. (The non-profit keeps all profits from bids above the opening bid.) Another feature is its International Bidder Registration, which facilitates bidding in foreign currencies.

cMarket's new analytics feature, SmarterAuction, offers the enhanced ability to track and improve an online auction. A real-time auction meter appears on the SmarterAuction dashboard and calculates the chances of reaching a fundraising goal based on the auction's logistics and lifecycle thereby allowing the non-profit to make any necessary course corrections in time to make their goal. SmarterAuction then allows clients to track each element of their auction against goals, optimize variables that would increase revenue, and review multiple scenarios proven to yield higher results...

full article: http://auctionbytes.com/cab/abn/y06/m11/i08/s03