Offline Consumer Magazines Offering Text-to-Buy (by Mobile) Advertisements

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Offline Consumer Magazines Offering Text-to-Buy (by Mobile) Advertisements

11-23-2006, 10:16 AM,

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mandy Offline

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Offline Consumer Magazines Offering Text-to-Buy (by Mobile) Advertisements

Quote:A number of consumer magazines, including Details, CosmoGirl, Glamour and Brides, are including ads with short codes readers can use for text-to-buy transactions.

The ads use a new technology from ShopText and eBay unit PayPal, and allow consumers the option of sampling and purchasing some products via their cell phones, writes Brandweek.

Text-to-buy technology is in its early stages, but, according to Mark Kaplan, founder/CMO of ShopText, it will explode in 2007. Others, however, are not so optimistic...

full article: http://www.mediabuyerplanner.com/2006/11...pabilities

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