Captitalizing on 'Spontaneous Buying' during the Holidays

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Captitalizing on 'Spontaneous Buying' during the Holidays

11-23-2006, 12:12 PM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Captitalizing on 'Spontaneous Buying' during the Holidays

Quote:A recent survey conducted by Harris Research found that a sizeable number of consumers are making so-called "spontaneous," or unplanned, purchases. These shoppers set out on their Web journeys without intending to become buyers, but before they can close their browser windows, they've made at least one purchase...

The survey found that 46 percent of the people who bought online recently made at least one unplanned purchase -- in other words, they went online to do something else and ended up buying something.

"The numbers jumped out at us because this represents a lot of potential and there are clearly ways that Web sites can make sure they're capturing some of these sales," Glassman said...

full article: http://ecommercetimes.com/story/8OHZTRUz...ason.xhtml

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Cyber criminals rush to the Internet during the holiday shopping season	mandy	1	2,314	12-14-2007, 12:17 PM Last Post: mandy
	SEO: preparing your ecommerce site for the holidays	mandy	2	2,587	08-06-2007, 05:14 AM Last Post: valleygirl
	New York City residents to spend 70% of their Holiday gift buying budgets online	mandy	3	3,204	11-25-2006, 01:54 PM Last Post: BellisimaJ.
	Timing is Everything in Ecommerce During the Holidays	mandy	0	1,960	11-22-2006, 12:11 PM Last Post: mandy
	During the holidays brand recognition counts	mandy	0	1,741	01-05-2006, 09:39 AM Last Post: mandy
	Canadians expected to spend C$1.9 billion online during holiday season	mandy	6	4,150	12-23-2005, 06:01 PM Last Post: bargainbloodhound
	Keep Customers Buying After the Holidays	mandy	1	2,631	12-07-2005, 10:14 PM Last Post: valleygirl
	Mondays key for Web retailers in holidays: study	mandy	1	2,738	11-10-2005, 10:29 AM Last Post: Angel

Forum Jump:

Users browsing this thread: 1 Guest(s)