Google Checkout May Capture Small-to-Midsize Market

[mandy]

The future for what could be a killer application for Google—its Checkout service—continues to be underestimated and mis-understood. This is less about eBay (EBAY) owned Paypal and more about extending the life cycle of Google’s advertising product [the AdWords connection]. More importantly, Checkout could be one piece of a soon-to-be unveiled, soup-to-nuts e-commerce offering for small to medium enterprises [SMEs]. What would fit more nicely aside document sharing via Docs and Spreadsheets?

In examining Checkout’s potential impact, the questions we should be asking are:

    1) Will enough consumers adopt Checkout and, if so, what will drive the adoption?

    2) Will enough small businesses embrace Google as a more complete provider: an ISP, host, advertising and e-commerce solution provider?...

full article: http://internet.seekingalpha.com/article/21302