Viral Marketing: How social networkers' web behavior differs from the masses

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Viral Marketing: How social networkers' web behavior differs from the masses

12-01-2006, 08:55 AM,

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mandy Offline

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Viral Marketing: How social networkers' web behavior differs from the masses

Quote:eMarketer looks at how social networkers' web behavior differs from that of the rest of the population, and examines key points to keep in mind when launching a viral campaign...

Advertising as viral video content often means scattering several versions on the web. The lower costs for viral video -- which need not be as slickly produced, and often should purposely not be slick -- make multiple messages more feasible...

full article: http://www.imediaconnection.com/content/12608.asp

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