3-way linking... a ruse for the unknowing webmaster

[regic]

Seems like I remember seeing in Matt Cutt's (Google big shot) blog that Google ignores reciprocal links. May even penalize them

I think they only penalize you if a) the majority of your backlinks are reciprocal links b) you have a huge number of reciprocal links c) the reciprocal links are from sites that aren't related to your site's content

This article suggests that no more than 15% of your backlinks should be reciprocal

The devaluation of reciprocal links
http://community.tuliptools.com/index.ph...ml#msg3733