Web Retailers go global in search for new customers

[mandy]

The U.S. web retail market continues to grow at an annual rate of about 25%, but an increasing number of merchants already are looking past what’s happening at home and casting an eye on the next big prize: selling online overseas...

But even though more U.S. web retailers are selling online overseas and many others will soon extend their e-commerce business to include another country, most merchants remain in the very early stages of developing merchandising and technology strategies that will attract and retain foreign shoppers...

In some ways merchants are treating their foreign sales as incremental revenue rather than viewing overseas retailing as a significant new business opportunity...

full article: http://www.internetretailer.com/article.asp?id=20018