Europe new hotspot for US Online Retailers

[mandy]

It used to be a huge undertaking for U.S. e-retailers to launch a presence abroad, with interest in and adoption of e-commerce in Europe trailing that in the U.S. But a look at traffic figures, the experiences of individual merchants and growing demand for services to support international sales signals that e-commerce is on the upswing in Europe—and that retailers both here and there are looking to the web as a quick route to international expansion...

More U.S. providers of web infrastructure and services are gearing up to support online retailers’ expansion beyond the U.S., and retailers from outside the U.S. are eyeing the online market in this country. “The drive for international commerce is a huge focus because we are getting a lot of demand from overseas...

full article: http://www.internetretailer.com/article.asp?id=20952