Male Menstrual Cramps

[mandy]

Procter & Gamble has jumped into the internet hoax fray with this website for male menstrual cramps. Will it succeed in boosting product sales and branding?...

Let me make sure I have this right: P&G wants to raise awareness for ThemaWraps (a product that relieves the pain of menstrual cramps) so they create a mockumentary site complete with The History Channel-style production (geared towards men) about a fictitious male menstrual cramp phenomeneon?

Awesome.

Advertainment is a tightrope: Cling too tightly to the products and services and we are not being entertained. Spend too much time on the entertainment side of things and we’ve forgotten all about what’s being sold. Not to mention the potential consumer backlash of going all out irreverent. So it’s all about balance. Is this site from P&G well-balanced? ...

full article: http://imediaconnection.com/content/13011.asp

the website: http://menwithcramps.com/