Getting your message out with Webinars

[Kristijntje]

In the late 1990s, a new application appeared on the World Wide Web. It allowed people from different places and different time zones the opportunity to simultaneously view a slide show, commonly PowerPoint, and to hear a speaker explain the details behind each slide.

The viewers also had the opportunity to send an instant message to the presenter with questions about a particular slide. The presenter could then either answer the questions via an instant message, or simply answer the questioner orally, so that everyone attending the Webinar could hear the response.

Targeted Marketing

Webinars soon came to be recognized as an excellent vehicle for a company to get its message across to a discrete, tightly targeted audience. The audience would ideally be made up of an exclusive group of listeners who would be most likely to purchase the product that the company was offering...

full article: http://www.ecommercetimes.com/story/nUhT...-Out.xhtml