Getting attention for your website

[Kristijntje]

When social scientist Herbert Simon came up in 1971 with the concept later branded as “attention economics,” how could he have known that getting fly-by surfers to stop and pay attention would be the bane of existence for those of us cranking out content for one or another of the 135 million web sites that currently exist?

Getting information onto your site may be the easiest thing you have to tackle. How do you get people to pay attention?...

3. Target women. “Women represent a new gold standard in the marketplace. In study after study, women bring a very different sensitivity to technology. If it’s new or cool, that’s not good enough. It has to be very usable.” This from Patrick Houston, VP of Content and Programming for Yahoo! Lifestyles.

4. “Community is integral.” Houston again. “If you wanted to distinguish yourself, become a gathering point around which a community will gather.”...

full article: http://webworkerdaily.com/2007/09/25/how...#more-1158