A comparison of e-coupon users with offline coupon clippers

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A comparison of e-coupon users with offline coupon clippers

01-26-2007, 11:50 AM,

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mandy Offline

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A comparison of e-coupon users with offline coupon clippers

Quote: E-coupon clippers dont fit the profile of typical offline coupon usersthey search for and find more coupons; and they redeem more coupons than the offline coupon clipper. But because they shop online more and talk about products more with peers, theyre nevertheless a valuable target for brand marketers that use the right strategic approach...

e-coupon users are more price-conscious and more likely to purchase private label products than are offline coupon users...

full article: http://www.internetretailer.com/dailyNews.asp?id=21214

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