Steering a course through the shifting terrain of the ecommerce world

[mandy]

Managing E-Commerce

As the channel grows, so grows the job: Five e-commerce chiefs steer a course through shifting terrain...

For a marketplace at first glance so similar to that of the U.S., Canada’s differences are significant. It doesn’t have the U.S.’s tradition of catalog sales, most of its population is clustered in urban areas within easy distance of major shopping centers and its mainstream population has been slower to embrace the Internet.

Those factors all play into how the role of e-commerce director has evolved...

full article: http://www.internetretailer.com/article.asp?id=21287

[BellisimaJ.]

Good article, but it focuses on the ecommerce retailer with B&M sites or catalog operations in addition to ecomm sites.