Q&A with eBay Affiliate Program Manager Lily Shen

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Q&A with eBay Affiliate Program Manager Lily Shen

02-07-2007, 09:50 AM,

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mandy Offline

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Q&A with eBay Affiliate Program Manager Lily Shen

Quote:Q. As eBay is an auction site, the listings expire regularly, so what exactly are affiliates linking to?

A. A lot of affiliates and developers will use search results. They will say "click here for our PS3s" or something, and instead of linking to one specific item, they can link to an entire search result. They can optimize on soonest ending [auctions] or the cheapest or refine it to keywords that do very well.

We provide them information about products that are selling really well on the site to inform our affiliates about other things that can be driving sales for them. In most cases affiliates are linking to search results and not specific items, but we also have products and tools that provide real-time information and are serving up listings that are live at any point in time...

full article: http://www.clickz.com/showPage.html?page=3624871

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