Google's Personalized Search alters SEM (Search Marketing) PLaying Field

[mandy]

With the expanded implementation of its Personalized Search, Google has quietly but significantly altered the search engine marketing (SEM) playing field, according to Search Engine Land (SEL).

Because Google now weighs a variety of new and ever-changing variables in determining what to return for a search, some established SEM techniques no longer apply, or at least must be altered...

full article: http://www.marketingvox.com/archives/200...more-27150

1) Optimize For Google Services
The three Google services you might want to socially optimize for are:

    * Google Personalized Homepage, the widgetized box of AJAXified customizable tricks now advertised on the main Google.com home page.
      
    * Google Bookmarks, an unexciting but marginally useful bookmarking tool.
      
    * Google Reader, the Bloglines-beating RSS reader I recently fell in love with.

full article: http://searchengineland.com/070208-134406.php

[mandy]

A related article:

Personalization And The Death Of SEO… as we know it. On February 2, 2007 Google launched its big push into personalized search results. This was, to many, a dark day as SEO’s scrambled to determine exactly what this meant for the industry and for our clients. Different results showing up for different people? What are ranking reports if what you see differs from what I see? Who’s right? And of course, how do I prove it?...

This article will focus on two areas, what is personalization and how will the SEO industry evolve to accommodate this new feature? The answer to the later is quite clear once one understands how personalized results are created...

full article: http://www.webpronews.com/expertarticles...ath-of-seo