A prediction that Google will lose its dominance in search

[mandy]

There's little doubt that web users' search preferences are evolving. A growing desire for more personalization, the widening need for more levels of information and the failure of general search engines to deliver on business-related searches are causing users to change their search habits. And as a result, second-generation search engines are gaining importance in the market...

People have diverse search needs that can range from very specific purchase behavior to informational searching on topics such as health or leisure. The internet audience is varied, as well, ranging from GenYers flocking to MySpace, to Baby Boomers seeking simple pleasures and the fountain of youth.

Stratification web audiences results in many different ways of searching, spawning a new generation of search engines. This has implications for marketers, as targeting becomes the latest buzz word in search and every other online marketing channel...

full article: http://imediaconnection.com/content/13634.asp