Online sellers look to classifieds for sales

[mandy]

While Web shops and auctions are usually the preferred channel for selling online, it seems more and more major players in the e-commerce industry are looking to classifieds ads as another way e-tailers can both gain exposure and sell their goods. Craigslist, one of the most well-known in this category, is currently the 37th most-popular Web site (ranked by Alexa), showing just how important classifieds are to online consumers. Seeing a future in online classifieds, in 2004 eBay took a 25-percent share in Craigslist, and later expanded into classifieds on its own with rent.com and Kijiji.com, a site that allows users to post advertisements in local languages.

Even with giants like Craigslist and eBay in the game — not to forget, of course offerings from Yahoo, Microsoft's Windows Live Expo, Google Base, Sell.com, Auto Trader and others — more players are jumping into the mix, showing that there is potential for revenue to be had. Given this, online classifieds are generating a lot of buzz this month, with several major players offering new services or upgrades...

full article: http://www.ecommerce-guide.com/essential...hp/3659871