Ecommerce: writing original product descriptions will increase conversions

[mandy]

Your e-commerce store needs to stand out from every other store selling the same products. There are many facets of creating a powerful online business, including a clean design, simple-to-use catalog and shopping cart and competitive pricing, but one major aspect that is sometimes overlooked, however, is the content.

Conveying Your Own Voice
Manufacturers and suppliers generally provide product descriptions and even full-featured reviews of their products. While the instant availability of this content is tempting, using it could do more damage than good when compared to using your own unique, freshly-written copy...

Your store needs an appealing voice; one that your visitors haven't seen before. This can't be achieved if you use recycled product descriptions and other content. You only have a few seconds to make the right first impression. If you make a bad first impression by using tired content, you will lose potential sales, so it pays to write your own compelling product descriptions....

full article: http://www.ecommerce-guide.com/solutions...hp/3662906